You should have some existing material that can be used on the site. Keep in mind the various categories of content which you will display, and mentally map them onto the template if this helps you choose which one to use.
If you have an outline of material, it will be very helpful in organizing the site, and speed up the production process.
Your content can be accepted by Shoreline Internet in almost any format, such MS Word, PDF, web pages, or even Excel spreadsheets.
Shoreline Internet will also help edit your content and tailor it to your market, and optimize it for search engines.
Remember, once your site is up and running, you will be able to update your own content any time you wish.